Before selecting me to develop their brand identity, 3H had no established visual presence. My objective was to create a minimalist yet distinctive identity that set them apart. I deliberately avoided the clichéd imagery often associated with technology companies of the time—such as microchips on business cards—to ensure a more sophisticated and unique aesthetic. By utilizing a restrained color palette, metallic inks, and crisp white stationery, I positioned 3H as a company with a refined and specialized approach to meeting their clients’ needs.