Prior to choosing me to handle their identity 3H had none. My goal, therefore, was to go for the minimalist approach. I also chose to steer clear of the cliched visuals most people associate with a technology company ...  a picture of a microchip on the business card is a good example of what not to do. With a limited color palate, metallic inks, and bright white stationery, 3H stood out from their competitors as a company, with a specialized approach to their clients' needs.